LexisNexis Generates Over $1M In Pipeline Through Insight-Driven ABM © 2022 Market Resource Partners, LLC. All Rights Reserved. LexisNexis turns to MRP Prelytix to deliver high quality engagements that convert to high impact opportunities. LexisNexis, a leader in providing essential information to help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and effectively communicate the right content at the right time. LexisNexis turned to MRP to develop an integrated demand campaign to deliver high-quality leads and sales engagements. MRP leveraged a net-new, fully validated list of opt-in prospects, alongside compelling creative, to create a high-impact demand generation program focused around content. At the star

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