EightBar Delivers International ABM Impact Leveraging MRP PrelytixTM EightBar Delivers Account-Based Impact Across Europe, Leveraging The Unique Power Of MRP PrelytixTM With offices in 20+ countries around the world, EightBar is a collective of WPP talent dedicated to IBM and focused on making IBM's brand matter and its business perform. As part of that, EightBar manages relationships with vendors providing services that help EightBar deliver on its mission. As the agency charged with interfacing with these vendors, EightBar is committed to ensuring these outsourced resources deliver as promised. Unfortunately, after running demand generation and qualification campaigns for one quarter with various vendors, EightBar was unimpressed. As Ross Smith, Account Manager at EightBar explai

Join for free to read