Case Study
Delivering Enterprise Class Account-Based Orchestration For Veeam®
Delivering Enterprise Class Account-Based Orchestration For Veeam® © 2022 Market Resource Partners, LLC. All Rights Reserved. Intelligent, Location-Based Targeted Decisions Exceed Expectations, Driving Meeting To Pipeline Conversion Rates Of Over 25%. Veeam® is the leader in backup, recovery, and data management solutions that deliver Modern Data Protection. Although the company’s roots are in the SMB space, Veeam is shifting its go-to-market strategy to target the enterprise space, focusing on approximately 1,400 accounts worldwide. Meredith Frick, Senior Marketing Manager for National Accounts, manages Veeam’s largest channel partners. Since Veeam is 100% reliant on the channel to drive sales, Meredith had to shift her marketing strategies to match the company's. “I had to adapt