L&G overcame fragmented data systems with Tealium’s real-time customer data platform, enabling a unified customer view. By identifying moments when customers struggled, they routed users to informed call center agents, reducing application abandonment. Personalized guidance helped customers make complex insurance decisions through data-driven insights. Additionally, L&G leveraged a proprietary lifetime value model to predict customer value early, optimizing marketing investments across paid media and CRM channels. This approach significantly boosted marketing ROI and enhanced the overall customer experience by breaking down data silos and enabling real-time, personalized engagement.

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