M1, one of Singapore’s leading telecom providers, leveraged Tealium’s Customer Data Platform (CDP) to counter the commoditisation of telco plans by delivering personalized digital experiences. Tealium enabled M1 to use real-time data across multiple online channels, creating seamless customer journeys and improving retargeting strategies. With strong support from Mezzo Labs and Tealium to bridge platform gaps, M1 has seen promising initial results, confirming their direction toward more effective, customer-first marketing that enhances engagement and drives business growth.

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