Cathay, a Tealium partner for over 13 years, leveraged Tealium’s flexible platform to overcome fragmented data and rapidly scale personalized customer experiences globally. During the COVID-19 crisis, Cathay’s marketing team seized the chance to rebuild by integrating systems into a connected ecosystem, enabling real-time data activation without compromising privacy or data quality. According to Aldric Chau, GM Digital, Tealium transformed Cathay’s approach from siloed, manual processes to agile, compliant personalization at scale—helping build customer trust and deliver timely, relevant experiences during unprecedented challenges.

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