Legal & General Retail integrated Tealium’s CDP to unify customer data, enabling personalized engagement while maintaining privacy. Previously, siloed data and anonymous website visitors limited personalization. By connecting thousands of data points through Tealium’s CDP and marketing data zone, the company gained deeper insights into customer behavior, allowing predictive analytics and tailored experiences. This transformation enhanced customer engagement, improved personalization, and drove better commercial outcomes. With Tealium’s 1,300+ integrations, Legal & General Retail can continuously adapt, ingest new data sources, and refine its customer experience strategy in a privacy-first way.

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