Case Study

Ledgeview’s‘ Business Process First, Technology Second’ Value Leads The Metal Ware Corporation to Salesforce Success

Ledgeview’s‘ Business Process First, Technology Second’ Value Leads The Metal Ware Corporation to Salesforce Success

The Me t al War e Cor por at i on, a manuf ac t ur e r t hat ’ s r i c h hi s t or y was f ounde d on t he c ompany ’ s s uc c e s s wi t h NESCO s l ow r oas t e r s , was l ac ki ng t wo ke y bus i ne s s pr oc e s s e s at t he t i me t he i r t e am de c i de d t o pur s ue a ne w bus i ne s s and t e c hnol ogy s ol ut i on. and t e c hnol ogy s ol ut i on. Cas e y Hawki ns on, Di r e c t or of Te c hnol ogy at The Me t al War e Cor por at i on, s ay s t he r e as on t he y de c i de d t o pur s ue CRM t e c hnol ogy t o s ol v e t he i r ongoi ng bus i ne s s c hal l e nge s was t wo- f ol d. “ Fr om a s al e s s t andpoi nt , we di d not hav e a good t ool t o t r ac k oppor t uni t i e s and t he pi pe l i ne , ” Hawki ns on s ay s . “ Fr om a s e r v i c e s t andpoi nt

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