UK: News, First-Party Scale, First Impression Targeting, Match Rate JPIMedia knows the neighborhood(s). With over 150 local and national news titles such as The Scotsman, The Yorkshire Post, and The Lancashire Evening Post, they are one of the largest local media groups in the UK. With millions visiting every day, JPIMedia depends on complete data collection and activation to understand its niche audiences. Committed to deepening their connections, JPIMedia sought ways to increase understanding of its valuable audiences across all browsers. Safari and Firefox accounted for a substantial portion of its traffic, and JPIMedia wanted to be able to see these users and analyze their behaviors but cookie blocking had created obstacles to achieving those goals. LOTAME CASE STUDY CLIENT

Join for free to read