Forget Cookies: Drive powerful personalization by activating first-party datawww.persado.com E-BOOK Table of Contents The marketer’s secret weapon to unlock the incredible value in every customer interaction is here. Activate first-party data with language Experts predict a total disruption to advertising with the death of cookies Leverage personalized language to connect with audiences Personalize language across the customer journey The death of cookies doesn’t matter—unless brands let it Page 3 Page 1 Page 5 Page 7 Page 8www.persado.com E-BOOK Apple’s newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web, while new functions in Safari and Mail prevent brands from tracking pixels or IP addresses. Goo

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