LeadBoxer Implementation For Shell Tapup To Track Complete Buyer Journey And Push Behaviour To CRM
LeadBoxer Implementation For Shell Tapup To Track Complete Buyer Journey And Push Behaviour To CRM
2 Pages? LEADBOXER IMPLEMENTATION FOR SHELL TAPUP TO TRACK COMPLETE BUYER JOURNEY AND PUSH BEHAVIOUR TO CRM CASE STUDY Shell TapUp BACKGROUND Shell TapUp is a corporate startup owned by the well- known fuel company Royal Dutch Shell which offers mobile pumping solution and services. The products and services they offer are geared towards organizations with large fleet-sizes with a large volume of fuel usage. LeadBoxer was contacted by Shell TapUp after they found us through the Pipedrive Marketplace, and wanted to see if LeadBoxer was able to provide them with the insights they were looking for: ability to track all web and email activity and push this to their CRM (Pipedrive) THE CHALLENGE Like in most businesses, the Shell tapUp marketing team was responsible for provid
