? LEADBOXER IMPLEMENTED BY BOOKING.COM FOR IDENTIFICATION AND ENRICHMENT OF CORPORATE LEADS CASE STUDY Booking.com for Business BACKGROUND Booking.com for business is the B2B division for the well known travel website and offers multiple products and services to businesses small and large worldwide. The products they offer are geared towards the Smaller Businesses, hotels, travel agencies and corporate or enterprise travel departments. LeadBoxer was contacted by Booking.com as they learned from within the startup network that LeadBoxer was able to provide them with the insights they were looking for; identification and enrichment to identify their Marketing Qualified Leads (aka MQL) THE CHALLENGE As with most businesses, the Booking.com-for-business Marketing tea

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