? IDG DELIVERS NEW CORPORATE DASHBOARD FOR ENTERPRISE SALES - POWERED BY LEADBOXER DATA CASE STUDY International Data Group BACKGROUND IDG is the #1 tech media company globally and reaches an audience of 250 million professionals in almost 100 countries. The products and services they offer are diverse and include events, advertising, lead generation, and others. IDG was a launching customer back in 2014 when LeadBoxer came to life and has been a happy customer ever since. It was a logical decision to contact LeadBoxer to get the insights they were looking for: raw behavioural data from identified and enriched companies to feed into their dashboarding solution for Enterprise sales teams. THE CHALLENGE IDG created a dashboarding product that they wanted to sell

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