This eBook from Ledgeview Partners serves as a comprehensive guide to navigating the complete CRM journey—from selection to adoption and long-term success. It addresses how to overcome past CRM challenges, why CRM projects often fail, and how to plan for success from the start. Key topics include CRM basics, selecting the right platform, implementation best practices, boosting user adoption, and measuring success. Backed by expert insights, the guide emphasizes providing teams with the right resources and support to ensure confidence and ROI throughout the CRM lifecycle. It’s designed for organizations at any stage, helping build a foundation for sustainable CRM success.

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