Case Study

Launching a product in a new sector with influencer marketing

Launching a product in a new sector with influencer marketing

Pages 2 Pages

What business challenge did Orange face? Orange France is a global player in the telecommunications industry and leader within the French market. Historically a fixed-line and mobile telephone operator and internet provider, Orange has recently extended its offering to new territories including the sale of digital content, ecommerce, and online advertising. At the end of 2014, Orange launched Homelive, a solution that enables you to manage

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