Optimizing Event Investments through Live Social Content and Influencer Marketing
Optimizing Event Investments through Live Social Content and Influencer Marketing
3 PagesWhat business challenge did De GRISOGONO face? Fawaz Gruosi, one of the most prolific designers of our time, established Swiss luxury jeweler De GRISOGONO in 1993 in Geneva. Credited as the man who initiated the black diamond craze, his brand has become a signature style innovating in the art of fashioning gold by means of volumes and dusky stones. Every year, De GRISOGONO’s marketing budget is spent on three high level events: BaselWorld,
