Humanize your brand’s impact via long-term influencer relationships
Humanize your brand’s impact via long-term influencer relationships
2 PagesWhat business challenge did Travelocity face? Founded in 1996, Travelocity is the world’s first Online Travel Agency (OTA). With the mission to inspire people to travel and be their partner along the way, Travelocity sought to reverse the widespread perception that OTAs are ‘cold and purely transactional.’ In order to connect with its customers and extend the experience beyond the initial booking, Travelocity wanted to create a community t
