Later’s guide offers a step-by-step approach to launching new products using influencer marketing. It emphasizes defining clear goals, involving the right influencers early, giving them creative freedom, and treating them like VIPs with pre-launch access. Brands should align influencer personas with target audiences, encourage authentic content, and plan for reviews and post-launch optimization. Beyond social posts, influencer-generated content (IGC) can boost e-commerce performance, site visuals, and SEO. Strong, ongoing relationships with creators enhance brand trust, awareness, and ROI—making influencers key partners in a successful product launch.

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