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STATISTA INFLUENCER MARKETING COMPASS

STATISTA INFLUENCER MARKETING COMPASS

NetLine Corporation
Pages 25 Pages

The "Statista Influencer Marketing Compass" provides insights into the growing importance of influencer marketing in both B2C and B2B sectors. It emphasizes the need for measurable ROI, highlights differences in influencer strategies between B2B and B2C, and offers methods to assess the success of campaigns through tools like the Influencer Performance Score (IPS). The report also discusses key trends, including the rising influence of platforms like Instagram and TikTok, and offers best practices for launching successful influencer marketing activities in both sectors.

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