The report is about the key trends in influencer marketing for 2021. It highlights how influencer marketing continues to grow and evolve, emphasizing the increasing importance of micro and nano influencers, the rise of performance-based deals, the focus on authenticity, and the synergy between influencer marketing and social commerce. The report also discusses the growing emphasis on cause and issue marketing, the role of employee-driven content, and the anticipated impact of paid advertising in amplifying influencer content.

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