HP Print Drives 3.3x Higher Site Engagement with Conversation Ads
HP Print Drives 3.3x Higher Site Engagement with Conversation Ads
2 Pages+ Hewlett Packard’s vision is to create technology with a purpose: To make life better for everyone, everywhere. Their Instant Ink program features high-volume cartridges, pricing based on pages printed, and direct-to-customer shipping delivered only when printers run low. This means fewer cartridges travel shorter distances and require less packaging. HP Print Drives 3.3x Higher Site Engagement with Conversation Ads HP’s marketing team aimed to drive more awareness and enrollments for Instant Ink, their subscription program targeted at printer customers. “Instant Ink is a major focal point for HP Print’s product strategy, but is still earl y in mark et and onl y beginning to gain traction. ”
