LinkedIn Case Study Conversation Ads spark memorable touchpoints for Piaget’s audiences Audience targeting on LinkedIn also helps Piaget to reach those most likely to interact with and buy its products. Filtering based on job titles and seniority enables the brand to identify and retarget lookalike audiences, and ultimately garner higher engagement rates than through other platforms. Results: Engaging with personalised outreach leads to greater brand awareness Attention to detail is everything in the luxury sector, as is the courage to stand out from the crowd. By daring to innovate and experiment with new formats, Piaget has shown that it’s ahead of the curve and receptive to its audiences’ lifestyles and how they prefer to engage. Keeping communications as personal and

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