A LEADER IN FASHION AND HOMEWARE E COMMERCE A first-tier e-commerce player, La Redoute generates 85% of its reve - nue online and 20% specifically on mobile. La Redoute benefits from a high degree of brand awareness – 99% in the French market, where its Web site garners 7 million unique visitors monthly, or 1 web user out of 4. The fashion and homeware specialist counts some 10 million regular customers of which 80% are female. La Redoute generates 25% of its revenue internationally and operates in 26 countries. STREAMLINING TAGGING PROCESSES La Redoute works with a large number of partners to generate traffic and help customer conversion. Recognising that the number of partners was growing substantially, La Redoute decided to implement a tag management solution. La Redoute wanted

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