When the Portuguese branch of La Redoute began working with AB Tasty, their aim was simple: increase revenue per visitor. However, the means were less than obvious. As a widely international brand, the team at La Redoute’s headquarters noticed that consumer behavior varied significantly according to country. La Redoute Portugal knew, for example, that their visitors had smaller average order values (AOV) than their French counterparts, and purchased less frequently. In order to increase their revenue per visitor, what would be the best approach? They decided to use a simple A/B test to find out. CHALLENGE La Redoute increases revenue per visitor by 2.7% with free shipping incentive La Redoute is a leading French e-retailer in fashion and home decoration. Known for its typica

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