“Integrating personalisation into a trigger strategy has allowed us to put the customer back at the center of our decision-making process, strengthening our relationship with them.” La Redoute implemented Attraqt Experience Orchestrator (XO) to provide a personalised cross- channel customer experience and increase its customer loyalty Laurie Verhaeghe Marketing Project Manager, La Redoute 40% 25.5% increase in CTR directly from recommendations overall increase in email CTR Email PersonalisationCustomer Profile Market Challenge The Solution La Redoute is a French multichannel retailer with over 10 million customers across 20 countries worldwide. La Redoute specialises in ready to wear apparel and home decor and is the 2nd largest seller of women’s apparel and the 3rd largest seller

Join for free to read