Kingsford® Charcoal Engages with Consumers via Weather-Responsive Ads

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Kingsford ® Charcoal is a registered trademark of The Clorox Company. © 201 4 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 RIGHT PLACE. RIGHT PRODUCT. RIGHT WEATHER. Kingsford ® Charcoal Engages with Consumers via Weather-Responsive Ads W hen Kingsford Charcoal wanted to improve its advertising efficiency, it worked with MaxPoint to target the right consumers when the weather was conducive to barbecues. MaxPoint proposed a tw

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Kingsford® Charcoal Engages with Consumers via Weather-Responsive Ads

Kingsford® Charcoal Engages with Consumers via Weather-Responsive Ads

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