How Ultra are you at the Pour? Kingfisher Ultra is for the classy, modern, confident, independent and self-assured consumer, one who seeks an 'Ultra' experience out of everything. Launched in 2009, Kingfisher Ultra Lager is the foremost premium beer brand on offer in the country. Kingfisher Ultra is widely available all across India. With the launch of ‘Ultra Draught’, the tap beer variant of the Kingfisher Ultra, the brand aimed to drive innovation-led engagement with consumers. Kingfisher Ultra engages beer lovers with gamified mobile ads 19.9K HIGHLIGHTS 5.7 M Impressions delivered in 2 weeks R E A C H E N G A G E M E N T 267K Unique User Clicks 24.4s Peak dwell time 2 WhatsApp Shares “Kingfisher and InMobi have come together to deliver innovation at scale. Through this

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