Case Study

Engage Diverse Consumers With Multicultural Insight

Engage Diverse Consumers With Multicultural Insight

© 201 5 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 ENGAGE DIVERSE CONSUMERS WITH MUL TICUL TURAL INSIGHT Home Insurer Lifts Traffic to Hispanic-Focused Site by 13% T o reach Hispanic consumers, you need more than bilingual messaging—you need a deep, data-driven understanding of a complex and layered population. This in mind, when a home insurance company wanted to draw more qualified prospects to its Hispanic-foc

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