America loves football, but perhaps even more, America loves grilling! As the top teams in the NFL approached the playoffs and the hunt for the Super Bowl, Acosta and Kingsford recognized an opportunity. It was simple. Drive grilling meal occasions with retailers to meet the consumer need for tailgating at stadiums and at home. Driven by the challenge from Kingsford’s Vice President of Sales Fritz Willis to “Bring the Thunder,” Acos

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