Case Study

Reach Diverse Consumers By Acting On Learned Insights

Reach Diverse Consumers By Acting On Learned Insights

© 201 5 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 REACH DIVERSE CONSUMERS BY ACTING ON LEARNED INSIGHTS Fast Food Brand Engages African Americans with Digital Promotions W hen your goal is to drive awareness among specific consumers, it’s also important to continuously learn from how all consumers respond to your campaign. When MaxPoint helped a major fast food brand increase regional awareness among African Am

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