kibocommerce.com info@kibocommerce.com CASE STUDY KIBO’S FLEXIBLE ORDER MANAGEMENT EMPOWERED LAURA CANADA TO DRIVE 25% UPLIFT IN SALES OVERVIEW As of today, Laura Canada, the popular Canadian women’s fashion retailer, has more than 150 stores across the country and a large ecommerce presence. But several years ago, the company had a very small team that was hampered by rigid technology, processes and a lack of flexibility over the order lifecycle. Subsequently, Marco Nobert, VP of CRM, Digital Marketing, Ecommerce was hired to reinvigorate the company’s commerce approach, with a focus on delivering a seamless end-to-end experience for customers. Laura Canada wanted an omnichannel operation that was efficient and offered a smooth customer experience both online and off. To

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