Kapost's streamlined workflow and processes helped move the U.S. Green Building Council’s (USGBC) marketing content from fragmented and non-targeted to robust, relevant, and buyer-centric. USGBC, a membership-based non-profit organization that promotes sustainability in building design, integrated Kapost before onboarding other marketing technologies, including marketing automation because the two systems relied heavily on one another and would require a streamlined and data-driven process that it didn’t have in place. The Challenge Sheer volume of content. Starting with developing a new website, USGBC quickly realized “how much content we were actually going to need to create.” Disjointed workflow. A lack of process and technology resulted in a manual, often chaotic workflow t

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