Greenway Health is an electronic health record software and services vendor that connects providers to the information and insights they need so they can make patient-driven care a reality. In an industry where lives are at stake, the marketing team is at the forefront of developing campaigns that build trusted partnerships— with Upland’s Kapost application for content operations for sales & marketing on their side. The Challenge Projects were falling through the cracks, and without governance, priorities were confused across multi-regional teams. Customer-facing teams had little insight into how assets fit into the bigger strategy and employees were wasting time searching for content in multiple repositories. With Smartsheets, project management and email only slowed progress

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