Case Study

Lenovo Sees 58% Increase in Marketing-Attributable Revenue with Kapost

Lenovo Sees 58% Increase in Marketing-Attributable Revenue with Kapost

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Kapost.com | 1433 Pearl St. Ste 100, Boulder Co, 80302 | 720-408-0222 LENOVO | SUCCESS STORY Lenovo Sees 58% Increase in Marketing-Attributable Revenue with Kapost When Steve Barnard joined Lenovo in 2008 as senior marketing manager, the organization was navigating the difficult transition from a traditional broad-based print marketing and sales enablement strategy to highly targeted digital content marketing. To jumpstart their mode

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