Case Study
Operationalizing a Marketing Strategy
CASE STUDY kapost.com | 2010 14th St. Boulder, CO 80302 | 720-696-6000 Operationalizing a Marketing Strategy Commvault’s data protection and information management solutions help companies access, protect, and use data, anytime and anywhere. The focus on data management across solutions, to and from the cloud, has earned Commvault’s reputation as a trusted expert. Before Kapost, content was living everywhere with no clear strategy around creation or distribution. Commvault knew they needed a content strategy to reach their goals— spreadsheets weren’t going to cut it. The team desperately needed alignment of strategy across teams and a single source of truth for full-funnel content. From a seamless rebrand to alignment across teams, Kapost allowed Commvault to successfully