Datavail was successfully utilizing content in its marketing campaigns, but the process was cumbersome. As expectation for greater revenue growth required more campaigns and more content, that increased volume required a different process for the development, management, and tracking of content. The Challenge “We were constantly trying to keep up in email with every piece of content we were working on, where it was in the process, what was needed to move it forward. It was chaos and we had to have two-hour weekly planning meetings just to sync up on what we were doing,” said Robin Caputo. Limited Visibility Missed Deadlines Disrupted Worklows The Solution Their team needed a process that could tackle collaboration, production, distribution, and deadlines in one place. They tu

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