Building a Content Operation with Upland Kapost’s Professional Services
Building a Content Operation with Upland Kapost’s Professional Services
2 PagesRandstad USA is a subsidiary of Randstad Holding, a €23.2 billion global provider of HR services that secures and manages a workforce of more than 100,000 people weekly. Randstad USA faced visibility and strategic mapping challenges but knew technology alone wouldn’t be a silver bullet. In Upland’s Kapost application for content operations for sales & marketing, they found a strategic partner to build a content operation from the ground up. The Challenge Skyler Moss, Vice President of Digital Marketing, was brought in to unify Randstad USA’s content operation. He realized that siloed teams, while moving quickly, couldn’t get ahead of the demand for new content. They had no visibility into workflows, weren’t able to measure their impact, and failed to map content to personas or b
