Kaiser Permanente of Colorado taps Marketo to attract and engage new health consumers
Kaiser Permanente of Colorado taps Marketo to attract and engage new health consumers
4 PagesKaiser Permanente of Colorado turns to Marketo to transform healthcare with consumer nurturing. Objectives THE MARKETING NATION SUCCESS SERIES Healthcare is very personal and it’s very important for healthcare companies to have a personal story. What’s more, you need that story to appeal to the individual on the channel they want. That’s what is great about Marketo; it helps us automate what our audience wants to see and where.” Steve Kriz
