Challenges Comvita is a global, natural health company with a vision for preventative and holistic health. Prior to Marketo, Comvita used a content management system with a built-in email tool, which allowed them to send emails and determine if those emails had been read. Unfortunately, it did little else. Comvita had no way to differentiate between a new lead, someone who had purchased from Comvita before, and those who were already loya

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