Outdoor Advertising Association of America Problem How do you effectively target specific regions during the most active open enrollment periods to keep Kaiser Permanente top-of- mind and increase the consumer base that would likely consider joining Kaiser Permanente? Solution Create a campaign that increases awareness and recognition of the Kasier Permanente brand. Background Kaiser Permanente positions itself as being a health maintenance organization who is serious about proactively keeping people healthy. In addition to standard health coverage, they provide their members with resources on how to live healthy lifestyles. One of the most important times of the year to increase aware- ness and brand image of Kaiser Permanente is during open-en- rollment periods. Kaiser set

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