Challenges A publicly-owned company, James Hardie Building Products Inc. is a world leading specialized manufacturer of a wide range of fiber-cement building materials. Today, James Hardie operates around the world, with manufacturing operations in the United States, Australia, New Zealand and the Philippines. The businesses employ over 2,500 people who generate revenue of more than $1.5 billion a year. Before Marketo, James Hardie had a l

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