A top 50 global IT vendor used 360insights’ points-based and travel incentives to boost loyalty and sales among UK and Ireland resellers. A multi-touch campaign featured a Cape Town trip, branded portals, sales floor activations, and performance-tracking tools. Partners earned points through sales of server products and services, with top achievers rewarded through experiences like safaris and kayaking. The program drove a 10% year-over-year sales increase and achieved 110% of overall targets. It also strengthened partner relationships and brand loyalty through personalized, aspirational engagement.

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