A leading data solutions provider launched a global Partner Technical Champion (PTC) Rewards Program using 360insights’ points-based incentives, achieving 95% global activation and $14M+ in partner-sourced opportunities within four months. The tiered program—Member, Champion, Legend—rewarded engagement, training, and advocacy with digital badges, trophies, and benefits. It overcame pandemic-era engagement challenges by offering a fully digital, gamified experience through the partner portal. The initiative produced certified product experts, valuable feedback, and stronger partner relationships, driving both education and incremental revenue growth.

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