Challenge Enhancing program effectiveness and increasing partner satisfaction Our client’s PartnerPerks and Champion programs are channel sales programs designed to drive revenue growth. Program objectives include sales growth targets as well as sales-based engagement and advancement activities that drive toward client and channel partner sales growth success. Specific program objectives include: • Increase sales growth for our client and its channel partners • Increase reach and utilization • Drive engagement and share of mind for both channel partners and sales representatives • Improve satisfaction with our client’s offerings and programs CHANNEL LOYALTY CASE STUDY Driving channel sales growth through effective incentives A privately-held information technology company head

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