1440 Dutch Valley Place | Suite 1100 | Atlanta, GA 30324 678-369-0019 | MarsdenMarketing.com A LEAD GENERATION STORY THE CHALLENGE Identifying the Right Promotional Mix When Toffler Associates engaged with the Department of Homeland Security Science and Technology Directorate (S&T) to explore the future threats and technological disruptions over the next decade, they wanted to share the findings of the report with other executive leaders and use the report to generate new leads. To do this, the value of the asset had to be easily understood by their buyer personas outside of government agencies and evocative enough to encourage a conversion through a seamless and integrated marketing approach. INTERACTIVE CONTENT TURNS INTO LEAD GEN MACHINE Toffler Associates kne

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