1440 Dutch Valley Place | Suite 1100 | Atlanta, GA 30324 678-369-0019 | MarsdenMarketing.com A GROWTH STORY THE COMPONENTS • Marketing Strategy & Planning • Microsite Design (Integrated with Marketing Automation Platform) • Demand Generation Programs THE CHALLENGE Southwire’s Power Systems and Solutions (PSS) group — comprised of the Energy, Industrial, and OEM markets — saw an opportunity to gain a competitive advantage by “going digital” with their marketing investments. They also wanted a better method for measuring the ROI of their marketing efforts by using a data-driven approach to optimize their campaigns for optimal returns. But the team faced major hurdles from the start. For one, their main site was on lockdown. And two, each group is a unique business unit

Join for free to read