1440 Dutch Valley Pl | Suite 1100 | Atlanta, GA 30324 678-369-0019 | MarsdenMarketing.com INBOUND MARKETING P A YS OFF CASE STUDY THE COMPONENTS • Marketing Strategy & Planning • Website Redesign (Integrated with Marketing Automation Platform) • Public Relations • Inbound Marketing • Social Media & Influencer Outreach • PPC & Search Engine Marketing THE CHALLENGE Marsden Marketing was engaged to assist Vanco Payment Solutions as it made a complete repositioning from being a general market payment processor, to a specialized processor focusing specifically on the unique needs of faith-based and nonprofit organizations. In 2015, we instituted a complete inbound marketing methodology to attract, engage, and convert Vanco’s targeted market sectors. A Payment Processing Com

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