Marketscale's guide on 2024 B2B content strategy trends highlights the evolution of content marketing with a focus on personalized, interactive, and video content, emphasizing sustainability, voice search optimization, content ROI measurement, and long-form content to establish authority. It details strategies like AI-driven personalization, dynamic content, audience segmentation, and the use of analytics for targeted content delivery. Video content, live streaming, and series are identified as key to engagement, alongside the importance of aligning with sustainability and social responsibility values. The guide underscores the necessity of adapting content strategies to meet changing consumer behaviors and technological advancements for business growth and engagement.

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