Case Study INTEGRAL AD SCIENCE PERFORMS FAST AD HOC ANALYSIS OF ONLINE AD CAMPAIGNS Company Integral Ad Science Industry Ad Technology IgniteTech Product Infobright DB Customer Website www.integralads.com Integral Ad Science is an American privately owned technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability, brand risk and TRAQ, a proprietary media quality score. OVERVIEW Integral uses proprietary algorithmic modeling and human verification to rate the brand safety of content on commercially supported web pages via the Integral Content Rating System. Integral’s rating system provides an independent, third-party content-rating and certification platform to help standardize and bett

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