A multinational cardiac device manufacturer partnered with IQVIA MedTech to boost adoption of a monitoring product through a contract inside sales team. Two portfolio specialists were hired, targeting cardiology clinics and large atrial fibrillation centers, generating leads for field reps. Despite initial communication challenges, collaboration with field teams ensured alignment. Over 13 months, the specialists delivered 408 leads and secured 25 new accounts, achieving $690K ROI. Their strong performance led to integration into the client’s structure, with plans to hire them permanently, proving the value of IQVIA’s contract sales model.

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